Data Retention schedule

Data Retention Schedule

We retain and store data for Melville Marketing as follows:-

For the reasons and justifications, as stated in our Privacy notice [Link for details]

We collect or use information

We keep it for:-

Reason

To provide services and goods, including delivery:

7 years

For potential Tax and Legal purposes

For the operation of customer accounts and guarantees:

7 years

For potential Tax and Legal purposes

To prevent crime, prosecute offenders, or defend against legal action:

6 years, 10 years or indefinitely.

Depending on the nature of the suspected crime

For service updates or marketing purposes

Up to contract end date, and then Archived 1 year

To keep users and products up to date and functioning

For research or archiving purposes:

Up to project end date, then during analysis and presentation then archived 1 year.

For proper document and information control and accuracy

To comply with legal requirements

6 years, 10 years or indefinitely.

Depending on the nature of the issues involved

For recruitment purposes

7 years

For potential Tax and Legal purposes