Marketing 101

• Are YOU thinking of starting a business but are not sure whether it will succeed?
• Have YOU started your businesses anyway but have not made the progress that you wanted?
• In YOUR recently started business, did you just do the promotion bit and maybe the research bit?
• Is Your New business working as you’d wish?
• Do you just want to refresh your knowledge of basic Marketing?

Over 35 years in Marketing have taught me that there are many mis-perceptions as to what is really involved in Marketing.
As a result, many start-ups begin without doing even the most basic of tasks let alone enough to provide the best chance of long term success. – And then they struggle!

Marketing 101 is designed to change all that by providing a grounding in all the aspects of marketing needed to start and run a successful Business

You will: -

• Experience an outline of all the areas that comprise Marketing as applied to business, and how they interact with each other.
• Work out your USP (Unique Selling Proposition)
• Work on defining the Marketplace you operate in
• Understand how to put a proper marketing plan together for Your business or idea

Attendees who complete the day Take Away: -

• A set of Real Marketing™ Mind Maps (Marketplace, Promotions, Sales, R&D, Distribution, Finance, Future and Tools)
• The “All you need to know about Marketing in 6 lines” chart.
• An outline for a Business Planning and Control spreadsheet.
• A Spreadsheet for optimising promotions spending and calculating quote/order costs
• A clearer view of your USP and Marketplace
• A certificate of attendance

The course is a one-day intensive experience spread over 2 half days
(Mornings)

(23rd May 2018 & 12th June 2018) at
The Fairmile Chef and Brewer Cobham,

Coffee or Tea and a light lunch are included on both half days.
Each course is limited to only 20 delegates

and

You get all this, for only
£197 +VAT per delegate, inclusive.

(If you book and pay for “Troubleshoot your Marketing” at the same time there is a reduction of £20 per person)

E-Mail: - [email protected] for booking and payment details

On each half day there is the opportunity to Network over lunch with the delegates on the sister course “Troubleshooting your Marketing” which runs on the remaining concurrent half day

It is suggested that attendees dress comfortably. This is not intended to be a formal event and participation and play are encouraged.

NB There is a £20 discount for booking both courses. The "Troubleshoot your Marketing" course has a pre-course questionnaire relating to the business in question. For start-ups, the questionnaire and course would ensure that you have a more viable plan for your business.