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The Origins of Maltix

History and how we got to here

Maurice Watts

Last Update a year ago

The Development and Origins of Maltix Services

Somewhere around 2017, whilst working on the back-office software for multi-million-pound timeshare hotel businesses, and having engaged in complex technology to do so, our CEO, William, had developed a sophisticated system that allowed people who own timeshares to rent the weeks they had, out to people who could use them.


Covid had a big impact on the business and whilst home-bound he changed his thinking processes and focussed on how he thought the future was likely to be.


He concluded that SMS and other small businesses would be likely to do more and more of their business on smartphones not desktops. However, there were virtually no business systems around that made doing that easy, let alone viable. It turns out that, that is indeed the case, in that over 60% of business is now conducted over the smart phone, even though the predominant technologies are PC based and built for PC activity.


He concluded that:-

There are four advanced elements of technology that can be rented, off the shelf, to achieve revolutionary change. These are: QR solutions, Progressive Web Apps (PWA), White Label Solutions and Smart Phone Page Solutions.

So, in combination, the beginnings of a business model began to form. It was at this point in February 2023, that, after four years and over 50,000 hours of research, writing and development that he invited Maurice Watts to become his marketing director to help take MaltixQR to market and the SME business population.


In the mean-time William had become involved with technical assistance in India. That part of his work and research, goes back four years and this experience allows Maltix to integrate with, and improve functionality for, for example, the “My Most Trusted Network” lead development system, and that, through LinkedIn and, in tandem with ‘Tawk.to’ global chat system allows us to manage virtual assistance around the planet via Most Trusted,(among other routes) linking into our chat room facility with its AI assisted Knowledge Base.


After four years of development, he now has a clear vision of what it will take to take Maltix to market and successful growth, profitability, and longevity.

Whilst this is primarily for customer support, we will also use it for marketing to clients for publishing and leveraging the knowledge base for acting on the wants of subscription-based solutions for our clients worldwide.


In fact, Maltix is a mass production model for small business with a huge focus on the removal of the pain of websites, the time consumption of websites, and the cost of marketing websites to be effective using search engine optimisation. We are the first company in the world to adopt V-Card solutions for transferring information from one phone to another in the form of contacts, thus revolutionising the traditional business card through QR on the reverse. 


Maltix has adopted PhoneSite™ technology which is specifically built for the smart phone and connects to the myriad of channels that smart phones require to make small businesses more efficient.


With a simple phone interface, that Servicing can be changed, at any time, for the client, simultaneously. Within our subscription model we introduce our clients to the client’s most trusted network in what we believe, is the one of most advanced marketing techniques on the planet, using LinkedIn.

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