Maltix Business Plan-Marketing and Growth Strategy

1. Marketing and growth strategy
1.1 Target Service Users 1.1.1 Overview

In general terms we think that our users will be those who want to do more and more of their business on the move and particularly from start from smartphones and possibly tablets but just because it's perceived to be a smaller flat platform does not mean that they have to sacrifice the power and scope of the business applications they can take and use with them either on the move or indeed anywhere else.

The reality is that our services work just as well from a desktop albeit slightly differently. The advent of PWA technology which we will be moving into ever more strongly than we are at present means that a single online application can be accessed seamlessly from any one of a number of platforms from apple and Android smartphones through tablets laptops and more all the way up to desktops and even networks.

The thing to realise is that we provide business service solutions, but do not require the users to become technical experts in any of the platforms concerned, but they merely have to learn how to be good if not expert users bearing in mind that they always have access to 24x7 VA assistance anyway.

1.1.2 Service Uptake Progression

Part of our expected sales model is that a significant number of people will start with either a Bizicard or possibly a PhoneSite, and as they come to appreciate the scope and possibility for running their business from a Maltix platform, to upgrade the service they're using.

Where they have staff or colleagues, they may expand the number of services they operate and, in all probability, integrating all of those into one of the Maltix Business Applications possibly a PWA and CRM and maybe even progressing to the ‘Corporate’ level service.

It should be noted that all of our services will be bespoke and customised for each individual customer.

We are fully aware that what we are doing is not only unique but quite disruptive to current business models in that it offers much more than people expect from a smartphone-based platform.

1.1.3 MaltixQR Bizicard

These are the most basic of our users since they are using essentially an electronic business card even though Maltix provide a better solution then most of the QR business codes on the market to date.

1.1.4 MaltixQR PhoneSite

We expect this to be the greatest take up of our services, by number, by far. This is aimed at the solopreneurs the entrepreneurs on the move and managers, particularly in marketing and sales but quite possibly across all disciplines and even the C-Suites too since it puts a number of powerful business solutions onto their smartphones (and more) allowing them to: do demonstrations, show product ranges, take orders, record requirements, set up follow-ups, and much more, In or out of the office, base, or even country.

1.1.5 Maltix Business Applications and PWA

The target for these services is likely to be established entrepreneurs who need to do more with less time and resources and organised startups who want to set up their business processes at the earliest opportunity.

On the PWA side since a PWA can easily replace a website with up to 10 or 20 Plugins, provide more flexibility, be user edited, and guarantee integration across all platforms, we can see people who either have websites that aren't performing as they wish, or are contemplating a new website to launch a new product or service and realise that a PWA can be mounted faster, populated faster, and run at both lower installation costs, and, run costs.

1.1.6 MaltixQR Corporate and MaltixQR Custom

It's early days to be certain exactly how this will work but current indications are that a line manager or board member who decides to have a phone site to make his or her business life more effective, will come to realise that, as in the typical deployment diagram provided earlier, by having biz cards at perhaps representative level, phone sites at management level, and business application and PWA(s?) in the organisation, connecting them all together to create: corporate knowledge bases, disseminated best practise, and integrated sales and marketing tactical delivery; it would allow them to maintain consistency across all corporate business practises.

1.1.7 MaltixQR VA

Our live human VA service is not available as a separate service as such but fulfils several roles.

Firstly, since on boarding any of the services can be beyond the time and knowledge resources of any of our potential clients, we have the VAs to talk them through the onboarding and to make sure that they provide all the necessary detail for the services to work and generally make life easier for our clients. For some services, this is included and for others, it is chargeable, as would be any VA service provided above and beyond normal service levels.

Secondly, we have a 24x7 chat facility, both voice and text enabled, manned by our VA team who have AI assisted access to a comprehensive knowledge base as well as the ability to escalate any ticket to senior management or the board, as necessary.

1.1.8 MaltixQR Ultimate

This is a project currently residing in the “Gozo Cricket Pavilion” workshop (colloquially “The Pavilion” – our Research and NPD Center) the aim of which would be to provide High Net Worth individuals (HNW) with even higher and more comprehensive business assistance,

1.2 Target Audience

It would be easy to say that our target audience is of course almost anybody conducting business and certainly all of those for whom conducting business involves interacting with other people, either within their own organisations, or more likely in the organisations that they come in contact with, by way of; buying, selling, forming alliances, or other interactions.

However what MaltixQR need to do is to identify those who will be the easiest to take on board and the early adopters who understand not only the impact that technology can have but understand the potential impact on their own ways of doing business that moving over to the MaltixQR way of looking at things, would be advantageous.

For now, this document just uses UK exemplars.

We are in fact offering our services worldwide and could already have the services in many languages and indeed multiple languages (about 80 so far) within one service. For example, we have one client whose MaltixQR PhoneSite subscription appears in English but within that has a series of buttons that will present the information involved in Hindi, Punjabi, Spanish, Portuguese, Chinese and German

Now, According to the UK government’s Department for Business, Energy and Industrial Strategy (BEIS), there were 5.47 million small businesses (with 0 to 49 employees) in the UK at the start of 2022, which accounted for 99.2% of the total business population.

Below, we have done our initial segmentation exercise, for this cohort and the segments are presented in the current planned order of approach, as we believe that this gives us the best and fastest access to the “Low Hanging Fruit”.

1.2.1 Membership Organisations

As well as the obvious Networking organisations below, there are a whole host of other membership organisations who may not, at first sight, be relevant, but, nonetheless, are and all of those below contains significant numbers of SME businesses and solopreneurs, who are of course our target marketplace. It therefore makes sense for us to Approach them and offer the governing bodies the opportunity to resell our services under our affiliate schemes and earn money. However less obvious but a great selling point would be that looking at the model for our MaltixQR Corporate service it is perfectly feasible for the headline body for example a Chamber of Commerce, of the Chartered Institute of Marketing, to provide our service, either as an add on, or a member benefit, and by having a MaltixQR Corporate service themselves, they could have visibility of member activity and automate a large number of member services if they haven't already done so, or integrate our QR codes with their existing ones.

· Chambers of Commerce

· Co-working spaces

· Professional bodies

· LinkedIn

· My Most Trusted (Negotiations progressing well!)

· Eventbrite

· Facebook

1.2.2 Networking Organisations

These are organisations in size typically from one organiser and perhaps 50 members up to a management company of 20 people and 1000 members worldwide and we know of we know of them even larger.

There are essentially three kinds.

· Those that only have face to face meetings in person and these will typically be from 30 to 60 people per meeting from a pool of around 600 members.

The biggest example of this is BNI who brand themselves as a referral organisation and they have 300,000 Member businesses in over 75 countries worldwide.(Chat GPT Found these international competitors as well

§ “LeTip International:

§ The European Business Association

§ Referral Institute

§ Global Network Group (GNG”

· Those that only have online meetings using platforms such as zoom, Google meet, Microsoft Teams, Remo, and others. These can have from 50 members to over 1000 and again actual meetings seemed to run between 30 people and 200 per meeting.

These meetings may however be held anything up to four times per week 50 weeks a year where the organisation is subdivided by trade business sector or geography.

The purely online networks however are not geographically limited and the Maltix directors both belong to networks spanning 5 continents and 7 time zones.

· Those with hybrid both online and offline meetings e.g., 4Networking and The

Federation of Small Businesses

1.2.3 Direct Approach

The following categories below:

· Solopreneurs

· Small Enterprises

· Medium Enterprises

· Larger enterprises

will be approached directly, but in a number of in a number of ways which intersect with most of what goes above since nearly all of the following will belong to a membership network, will be on LinkedIn, or other social media, or be on some online network or other, mostly as part of selling their products or services, but nonetheless if they're there then we can approach them and will do.

These approaches will be at trade shows, using the downtime of our VAs who will be trained to use my most trusted which is an add on to the LinkedIn platform and by data search targeting segment relevant areas of those categories with a view to persuading them to buy one (or more) of our services.

1.2.3.1 Upsell

What we know already and will encourage going forward is that those who start on the most basic MaltixQR BiziCard service will quickly realise how much more the MaltixQR PhoneSite service does, and after a while will probably need to put data from using the MaltixQR PhoneSite into a CRM system and are likely to progress, at least for organisations with more than one or two members, to MaltixQR CRM service.

Equally a certain percentage of all of these, especially those who already have websites, will realise that the MaltixQR PWA service can significantly improve on the functionality of their existing websites and do so a fraction both of the setup cost and the run cost.

1.2.3.2 Solopreneurs

Are essentially the one-man bands, or single business owners, most of whose business is conducted, and acquired, by them personally. Turnovers from £20K to £100K common but some make considerably more than this depending on the area of activity. Our approach here is of course directly to the owners.

1.2.3.3 Small Enterprises

These are defined as having 1 to 20 employees and typically have a turnover from £100k to perhaps £2M per annum. Our approach for these clients will be mainly to owners and founders to make their lives easier and more effective, but it is possible that individual employees on LinkedIn for example may champion our service as making their lives easier.

1.2.3.4 Medium Enterprises

We define these as having between 50 and 150 employees with turnovers between perhaps£1M and £20M per annum. We would initially target senior management in the C-Suite, but we see these organisations as being candidates particularly for the Maltix QR Corporate service quite probably including Maltix QRC RM Maltix phone card and possibly MaltixQR BiziCard services for the various levels inside their organisation as per the example in the “MaltixQR Corporate Service combination for an SM” diagram above.

1.2.3.5 Larger enterprises

We define these as having more than 150 stuff and more than £10M turn over. We don't initially see these as being particularly target marketplace but as we develop the more sophisticated services they might be. But we do think that potentially the board and C-Suite might want Maltix QR phone services and possibly Maltix QR CRM and whilst we will of course collect these businesses where they crop up as part of general sales activities they are not as yet primary targets.

1.3 Promotional Activities

As detailed and costed in the master spreadsheet we will be using pretty much all of the standard marketing mix, updated to include today's media as part of our activities to promote the MaltixQR proposition. The expenditure and activity levels detailed in the spreadsheet assume a relatively low level of available funding. If we are successful in funding, then we will be able to increase both the scope and the volume of promotional activity thereby helping us to sustain first mover advantage and achieve earlier profitability.

The mix of activities includes but is not limited to the following:-

· Adverts/Advertorials, in the Business press print and online

· Web and PWA on various platforms

· Email Campaigns

· Tweets on Twitter

· Telephone Calling Campaigns

· Presentations as Speakers both live and online

· VA driven campaigns mining Linked-In via “My Most Trusted”.

· VA presence 27x7 on our dedicated Chat channel

· Networking

· PR principally via PR Issue Wire or similar service

· Exhibiting at Trade Exhibitions

· Via Our What’s App. Tribes - Maltix Tribe & Maltix Beta Tribe

· Commission based Salespeople.

· Our Affiliate and Super Affiliate, programmes

· Referrals solicited on Social and Networking Platforms

· Onboarding and Upselling by our VA team

1.4 Customer Acquisition Strategy:

It is worth understanding that the business services we are offering include the notion of recording contacts working on those contacts to promote our proposition and then signing them up for our services now for some of those for some of those businesses we will be providing our interface to CRM systems PW a systems and other mechanisms and we will of course use those ourselves as part of our customer acquisition strategy.

We gain attention via our promotional strategy, engage with the customer by messaging text appointment and direction to QR driven content rich environments enabling both information on our prospects and direct purchase and payment all available on smartphones tablets desktops and the usual platforms.

Our experience thus far, since we have such a radically different proposition, is that if we can persuade somebody to scan one of our QR codes we can then direct them through the experience showing them all the different places that it can go and all the different business systems that are available as a touch or a click, then firstly they understand our proposition better, and secondly they often become so excited that they buy a subscription straight away.

Our current impression is that at these subscription levels we should be able to make our services available to tradespeople such as; plumbers, roofers, cleaners, hairdressers, and so on, for services which ordinarily would require corporate budgets, and this in turn widens our potential marketplace. It’s an incredible digital landscape for businesses globally but making the market aware and getting it to understand the potential is going to take time and money.

Refining this process is an is an ongoing exercise but it's working well thus far.

1.5 Distribution Channels:

Since we are providing business solution software as a service, delivery comes directly from the Maltix QR back-office software systems so we can generally have BiziCard and PhoneSite users up and running within 24 hours, subject to the client providing the necessary data, artwork, logos, database handshakes, logins, etc. in a timely manner. We do provide online and site-based data collection pages and systems since, for volume signings, automated processes are vital. We have many of these in place and are developing others constantly. When we add the services of our VA onboarding and support team, it gives us an effective, robust, and flexible, system of delivery.

Further, our CRM driven sales processes will integrate with the back office to ensure effective delivery regimes. So, we will be using the systems we sell to other people, like CRM, to keep the information flow going. We’ve noted that the fastest way to get people on board is to actually talk them through a demonstration. If it is a system that we ourselves use, we believe that to have more impact and credibility.