Maltix Business Plan - Management Team

Team, Background and Experience
 William Nicholls, Managing Director, and Chief Executive

William formed Maltix on the back of extensive research, akin to, a degree in self-education, which started with the in-depth understanding of progressive web Apps that morphed into a thorough rethink of QR in the modern marketplace, and the interaction with QR, connected to progressive web Apps, and to in-situ Business Solutions, particularly when Applied to SmartForm pages.

William has owned many businesses over many years. He started with an Agricultural Science Degree in general agriculture, running two large farms in the 1980s. From there, he set up a fruit and vegetable distribution business in Bristol, eventually operating a fleet of seven 7.5-ton lorries and a 38-ton truck, .

It was during this period of delivering door-to-door, and distributing wholesale too, that William took on the fruit and veg concession at the Glastonbury Pop Festival for upwards of 200,000 people distributing between 10 and 15 tons of chopped fruit a day in kilogram containers to frenetic crowds, for several years. We turned over about £260,000 pa (at c1990 values!) just from doing this, for four days. This culminated in the realisation that, at the time, we controlled a large number of sections of the UK fruit business, particularly watermelons. This became obvious, when the chief buyer from Sainsbury’s, phoned them at Glastonbury and negotiated a deal for a 30-Ton lorry load of watermelons to be delivered to Sainsbury’s at a 300% profit margin!

Glastonbury was an eye-opener into the challenges of managing over 30 staff, but also dealing with huge amounts of cash in a potentially very dangerous situation.

William considered the idea of franchising his fruit and veg business during that period of the late 90s and realised that the Internet was going to be a lot more prevalent and so ended up purchasing a franchise called World Sites and he eventually recruited 80 consultants, as the Master Franchisor across United Kingdom and Northern Ireland.

Sadly, 9/11 brought an end to the business that we developed, but the learning process and what William went through, convinced him that it was only a matter of time before most, if not all, Internet Applications would have already been built, and that it was just a question of choosing the right ones, for a specific business, and then renting them.

William then worked in business recovery for a number of years owning and operating over 20 businesses, from 5 to 120 staff and £250K to £6M TO.

.At this point, he decided to go and play some cricket in the sun in Malta and so enjoyed it that he decided to stay in 2006, albeit with regular trips back to the UK. Inevitably, he became a little bored and increasingly interested and involved in the contract side of the Timeshare business, mainly Applied to fractionals, hotels and apartments, starting at the bottom, as a sales rep, in order to better understand the business model.

He quickly developed the idea, in tandem with his partner, Charlie Dillon, to implement dramatic contract changes, for example, removing contract liability of maintenance in Timeshare, by accelerating years owned in the future, so clients could use it immediately for an investment cost in the contract. Of course, that was extremely successful. Even at the tail end of Charlie‘s career, they managed to sell over £5 million worth of contract improvements in three years.

It was at this point that, he decided to engage in technology and to merge what he’d learnt into developing a sophisticated system that allowed people who own timeshares to rent the weeks they had, out to people who could use them, especially on the new contracts.

And then of course Covid came along!

Being home bound was instrumental in changing his thinking process and William had a huge focus on how he thought the future was likely to be, which is, indeed, proving to be the case, in that over 60% of business is now conducted over the smart phone, even though the predominant technologies are PC based and built for PC activity.

“There are four advanced elements of technology that can be rented, off the shelf, to achieve revolutionary change. These are: QR solutions, Progressive Web Apps (PWA), White Label Solutions and Smart Phone Page Solutions.”

So, in combination, the beginnings of a business model began to form. It was at this point in February 2023, that, after four years and over 50,000 hours of research, writing and development that he invited Maurice Watts to become his marketing director.

William also got involved with technical assistance in India and that part of his work and research, goes back four years old and this experience allows Maltix to integrate with and improve functionality for, for example, the My Most Trusted Network lead development system, through LinkedIn and, in tandem with ‘Tawk.to’ global chat system which allows us to manage virtual assistance around the planet via most trusted,(among other routes) into our chat room facility.

With a simple phone interface, the business Application services, associated with each QR code, can be changed at any time for the client, simultaneously within our subscription model. We thus introduce our clients to what we believe, are the most advanced SME business services on the planet using “My Most Trusted” and LinkedIn amongst other channels.

After four years of development, he now has a clear vision of what it will take to take Maltix to market and successful growth, profitability, and longevity.

William has extensive board knowledge especially working in business recovery. He understands the responsibilities of limited company status and also understands the importance of the pitch deck to gain funding for marketing needs and business expansion and profitability.

Charlotte Dillon, Company Secretary ( Interim Finance Director.)

Company Secretary (acting Finance Director) Maltix Ltd. Jun. 2017 to date

General Manager – Glam B Ltd & Game Ltd. Jan. 2019 to date.

General Manager – Marketing & Promotion Ltd in conjunction with Spa Holidays part of JZT Fortina /Investment/ Fortel Group Nov 1999 to Jan 2019

Responsibilities

· Manages both HR functions including staff selection employment and induction.

· Obtains visas, residence and work permit documentation and approvals at all levels.

· Ensures corporate and governance compliance, including that for data protection in multiple national jurisdictions.

· Payroll for 30 staff

· Corporate Data Entry, and its standards and regulatory compliance across 4 databases)

· Liaison with the commissioner of revenue and tax departments and any of their staff, as required.

· Manages stock control and purchasing for three retail stores (approx. €.3.5 Million.)

· Manages the banking and accounts (approx. €21M. pa)

· Closing of annual accounts for both companies to audit level.

· EA to the Directors of both companies.

· Manages the day to day running of both companies, including the daily cash sheet reconciliation, and balancing.(approx. 3000 transactions daily )

And additionally, for Glam B Ltd & Game Ltd

· Manages holiday accommodation reservations.

· Responsible for

§ Organising staff.

§ Property advertising and marketing. (Budget c €50,000 pa.)

§ Reservations.(30 per annum)

§ Financial accounts.

General Manager (Promoted from salesperson) Marketing & Promotions 1994 to 2019

This marketing company promoted and sold Timeshare contracts within a number of 4- and 5-star hotels. Charlie, started as a sales rep on cold line sales and subsequently took over the sales completions and contracts for 4 Hotels.

Achievements:

Over 15 years or so was responsible for achieving from €1.2M to €50M pa sales, with a contract conversion rate generally better than 85% for up to 6 hotels and 2000 holiday units at a profitability of 220% and an annual contract retention of 99.3%

(From 2015 to 2018 she made, just one hotel, €5M in profits with several others similar).

Duties:

· All legal paperwork and contracts for sales

· for all purchases including any monthly finance payments received within bank accounts.

· Responsible directly to the Managing Director for current cash flow and predictive annual forecasts

· Daily liaison with Project Directors, Sales Managers, Sales representatives, and the Managing Director of the Company as well as the Directors of the hotels, obtaining new inventory for sales and usage.

· Responsible for sales contracts and liaison with the clients, explaining their rights and also liaising with them when they came back to use their purchases.

Charlie then took on the role of in-house sales Manager putting her in charge of all of the sales representatives, providing their pricing information and collecting money from them.

Eventually she was in charge of 175 sales representatives and 8 Inhouse representatives, and was responsible for setting their weekly, monthly, and annual targets and making sure that those targets were met.

Manager Fractional Sales – Marketing & Promotion Ltd in conjunction with Fortel Services 2015 to 2019

When the company branched out into fractional sales, she was put in charge of the new operation responsible for all of her previous activities, plus the new fractional sales operation and dealing with its documentation, SoPs, compliance, completion etc.

Maurice T Watts, Marketing and Sales Director

Maurice joined the board, by invitation, in February 2023, to help take Maltix to Market.

He is a: Board level, Marketer; Marketing Mentor and Troubleshooter, and Owner/Founder.

Founder, Owner/ST Melville Marketing – 1990, Managing Director Melville Marketing Ltd. - 2022

Qualifications:- BSc(Hons.) Electronics, DMS, DipM, FInstSMM, MCIM, MIDM, MIoD,

IOEE Certified Mentor, Certified Teacher (Youth and Adults)

Profile: He applies the skills and knowledge of 50 years of hands on, face to face, sales, and marketing, across a range of industries and sectors, won a national marketing award in 1989, and helps organisations from £20M T/O corporates to: one-man bands, charities and NFPs, to survive, grow, thrive, and, sometimes, stun the world.

Awards: First Prize, London Tourist Board, Presidents Marketing Award (Student Section) 1989. Team Leader and Spokesperson. Theme: “Eating Out in London”

Co Wrote the “Communications” submission for the Children’s Play Council Charity’s successful bid for £150M of Lottery Funding.

Career:

· 3 years, electronics as a research tech in prototype communications systems (MOD [Navy])

· 4 years, University Hons. Degree in Electronics (with Significant SU engagement)

· 10 years, Sales Engineering (Systems usually with computers in them) with major international Corporates. (Dexion International, GEC-General Signal Ltd., Honeywell Inc., ENM [Rank Industrial], STC.)

· 4 years, running 2 ITeCs (Information Technology Centres – 5 staff & 40 trainees) training 16–19-year-olds, in tech and business skills, Created and delivered training scheme and income generation business plan from scratch.

· 3 years, Marketing Manager, CAD software house, servicing; businesses, 23 international distributors and 35 UK Dealers. #4 in World, #2 in UK and then:-

· Formed Melville Marketing and became self-employed 1990.

· As Contract Marketing Manager, took Trend Network Services to best 2 quarters in history resulting in the profitable sale of this £20m division of a £120M corporate 2000-4

· Successfully, marketed the Corporate Balloon Company Ltd for about 8 years achieving an Airline Operators Certificate (AOC) and a successful promotional visit to the Albertville winter Olympics having also set them up to do Business in France under French law.

· Founded Melville Marketing Ltd. as Managing Director June 2022

· Formed The Visualisation Press, publishing house division of MM, 2009, ;published his first book in 2009 and supports a few specialist authors with book, and back office, activities.

Board Experience: Current: MD, Melville Marketing Ltd. Marketing Director Maltix Ltd. Past: (Legal) Sales and Marketing Director – Kalms Associates Ltd, Marketing Director (1998-2000– Potentials Plus Ltd/The Thinking Consultancy Ltd (1995-2000), Marketing Director GII Consultancy Ltd (x2) (20016-17), (Functional) Current: Titanium Capital Marketing Director (UK) Past: Marketing Director, Routes to MarketR2M Ltd.; Head of Sales and Marketing; Erudyte Ltd/Speakers Company/Rainmakers Company.

Commercial Details:-

· Structure: Managing Director & Sole Trader, VAT registered, UK. Appointed Director (Companies Act) 6 times [Resigned, all but current 2, all, in good standing], plus two, Job title.

· Engagements: from 1 day to 20+ years, 14 long term and at least 30 one offs

· Modes: PAYE. Annual Contract, Day Rate, Project Rate, Commission only, Override.

· Size: from 1 man SME to £20M subsidiary of £120M Group

· Activities: Marketing Direction/Management, Consultancy, Sales, Training, Mentoring, Exhibitions, Running Courses, Presentation and Speaking, Coaching, Psychometrics. VC/Investor Pitches, MLM Distributor.

Sectors:-

· IT (Vars, Network services, Software houses, Manufacturers, Research, Software and system Testing, CAD/CAM, Distributors, Sales Management Software systems, CRM, VoIP )

· Personnel/HR: (Psychometrics, Recruitment, Outplacement, Consultancy, CV writing Services, Expert Witness in PI Cases, Speaker Training, Counselling, Mentoring, CRB Checks, Translation/Interpreting services)

· Leisure: (Scuba Dive training and Equipment sales, Scuba Dive Holidays, Hot Air Ballooning and Promotions,)

· Retail: (IT, hardware, software and networks, Tea retailing and supply, Double Glazing and Home improvements, Scuba Equipment, Experience Days, Gift and Promotional wares, Artisan Soap, Water filters, Space Alarms, Beauty, and Nutritional Supplements )

· Hospitality: (SE Asian Food Court, Events)

· Publishing/Visualisations: (Visualisations for Relaxations, Healing and Business progress, Haiku Writing, Haiku Book, Books on: Stress, HR Training, Outplacement Strategies.)

Other skills and Training:-

· Sales: Training courses by: Dale Carnegie, Honeywell, Huthwaite, Kaiser, Sandler, Thermastor, BAC, Zenith.

· HVAC: Honeywell Certified for design of HVAC systems.

Committee work:

· Anglo-Nigerian Railway Consortium – Representing GEC plc.(UK)

· Computer Graphics Suppliers Association (CGSA) – Representing RoboCAD Ltd.

· CIM West London(Heathrow) Branch Committee – Member for Business Liaison

· SE Region ITeC Committee – Representing Spelthorne and Hounslow ITeCs

Social Media:

WhatsApp: +447712828653

Linkedin: www.linkedin.com/in/mauricetwatts